Das Wall Street Journal berichtet am 12. August 2006 über eine andere Art der Formatentwicklung. Piloten, die eigentlich nur für das Pitching gedacht sind, gelangen über diverse Umwege über Tauschbörsen zu den Zuschauern. So passiert mit dem TV-Piloten “Nobody’s Watching”:
“In many cases, the pilots appear to have been “ripped” from official DVDs made for reviewers and company executives.
It’s unclear whether the leaks resulted from security breaches or quiet efforts to promote the shows. In either case, Internet leaks can sometimes pay off for TV shows. In June, a TV pilot called “Nobody’s Watching,” which the WB network had passed on, was leaked to the video-sharing site YouTube. It generated enough of an audience online that NBC decided to pick up the show for development.
At least four of CBS’s fall pilots have been circulated on the Web, a development that CBS spokesman Chris Ender calls “both flattering and frightening.” He adds: “We’re pleased that there’s an early demand for our shows but the marketing benefits can’t excuse what is illegal theft of our programming.”
In diesem Fall ist der Spagat zwischen Geheimnisschutz und Offenlegung gut gegangen. Vielleicht ist das die neue Kunst des Pitchings?
Zum ganzen Beitrag geht es hier: WSJ.com - Online: Fall TV
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