Celador International today announces a five-year renewal deal with STAR for the Hindi version of Who Wants To Be A Millionaire?. The deal incorporates both the format and programme license, and is the longest continuing license that has ever been granted for the globally successful show.
Known as Kaun Banega Crorepati, the show will continue to be hosted by Bollywood megastar, Amitabh Bachchan, and broadcast across India on STAR PLUS in prime time. STAR also has the right to dub the show from the original Hindi into Tamil for its VIJAY Channel.
Celador International Chairman, Paul Smith, concluded the deal with Steve Askew, Chief Operating Officer, STAR Group and Gaurav Gandhi, Vice President – Commercial & Planning, STAR India, at Mipcom in Cannes today. The multi-million dollar contract also incorporates the license for the finished Hindi programmes to be broadcast in a further six territories – Hong Kong, the Middle East, Singapore, Pakistan, the UK, and the USA – on STAR PLUS’ international channels.Who Wants To Be A Millionaire? was first broadcast in India in 2000 and was a spectacular success, revolutionising primetime TV in India and making STAR PLUS the highest-rated satellite channel in India. When it was relaunched in August 2005 with the prize money doubled to twenty million rupees, STAR PLUS ratings for the slot in which it was broadcast grew by 383% as 16m viewers tuned in to watch the first episode. STAR PLUS dominated the slot, commanding an audience share of almost 60%.
For more information read the press release here, the fact sheet about WWBM? her and the report on C21media here.
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